My proposition is Energy Consumption Rating (E.C.R), which is like that of the large appliance power rating. The point of difference being the products E.C.R wouldn’t be how much power it will use, but rather how much energy was consumed to creative it. The idea behind the E.C.R is to bring about more people’s awareness to how much energy is really being consumed in the production of individual products. This rating would then allow the general public to have the ability to choose their purchase based on each companies consideration to the environment and not just the difference in price of each product.
Each type of product would have an assigned E.C.R which would also serve as their QR code. (QR codes are unique pictures which serve as individual web addresses which can be scanned by cell phones.) Reading the individual QR code would bring up the website with all the information about that item; its origin, how far it has had to travel and over all energy consumption in its production process. In addition to viewing the products own E.C.R the website would also include products of similar type and their subsequent rating, bringing the ‘Name and Shame’ to each company as they are easily compared.
The goal of the E.C.R would be to educate the general public on how much energy is actually being consumed in the making of everyday objects. Furthermore having companies easily compared would give them incentive to lower their own overall power usage to keep up sales.
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