For my Flash part of the project I have kept the user interface as simple as I could with the idea of people viewing the information whilst out shopping. Once a product has been scanned by the devise (for my Flash interface I have used the iPhone as the example) the main page will load and show the E.C.R of the item, plus the same for similar products available with the lowest E.C.R rating in their range. There is also the option to view the others products and their ratings by pressing the button at the bottom of the screen. As the user moves their finger over any of the ratings it will enlarge, upon pushing down on the rating it will load the information page of that particular product. This page would include all of the energy that the product has used on average during the growing, making, packaging and transportation before being a finished product. The user also has the option of pressing the heading on the main page which would load another information page, but this would be about E.C.R and how it can help with energy saving and looking toward less usage in the future.
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