For the interface side of things Paul gave me the ok not to make it in flash and just to make a website out of Photoshop, which wouldn’t need to be interactive. The main thing that I wont to be displayed is the comparison of the product to similar products on the market from other companies, the reason for this would be to really enforce the 'name and shame' to companies. With information about companies currently hard to find on the web or not even available, the general public would never know how much energy they are really using. So to get companies to change the best way I feel would be to have it right there in front of you, the first thing that would pop up as you scanned an item. Also having that item and company compared to others without the need to separately search website after website.
Because this would be something that you would do while you would be shopping, I feel that the whole process of checking products shouldn't be hard to navigate, or have pages and pages to read. Therefore each product would only need to have a small amount of information, just a small page worth and nothing that would take hours to read.
So the first page would have the scanned product and a few other similar brands which are all compared, the user can then decide wither to buy that product or to choose one of the less energy consuming products, without having to scan each product separately. The user can then press one of the shown products and that would redirect them to the page which would have more information specific to that product. That would be all that I think is needed, simple easy to navigate and not too much reading to be done.
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